Week 8

This is Francisco:

He is 21 years old and lives in New York city. He wakes up everyday to his iPhone alarm clock. He is a student at New York University and has a part time job as a waiter. He wakes up on a friday and enjoys a bowl of Lucky Charms cereal and drinks a cup of Starbucks coffee he brewed at home. He then grabs his JanSport backpack with his school material and attends his morning class.
When Francisco is done with class he returns home and changes into his work clothes and heads to the restaurant where he works. Its a bistro close to where he lives and attends college. During his break he meets up with his friends at a pizzeria and enjoys his lunch with them.
When Francisco is done with work he returns home, rests, and then gets ready for his night out with friends. He usually drinks with his friends and hangouts at different places and parties.

This Advertisement targets Francisco and people like him: 

Week 7: Part 2

PETA is an organization that has been fighting for animal rights with more than three million supporters. To convince people to help put a stop to animal abuse, PETA has used the faces of celebrities rather than showing an actual animal in pain.

This PETA advertisement shows a women in chains and getting treated like an animal. This uses a celebrity to gain support for animals. This shows how you can use various faces and technique to advertise different materials and campaigns.

Week 7: Part 1

While growing up as a child I was never forced or ever felt like I had to play with certain toys. For example my parents never forced me to play with dolls. I was allowed to play with toys more popular among boys such as legos or video games. In our society certain toys are made targeting girls. The Rose Petal Cottage House is a play house for girls where they can take care of a child and play as a real mom. This shapes the children's idea that a women has to raise a family and take care of a child.

By having children's toys be advertised towards one sex leads to general ideas about life roles a male and female have to portray in their lives.

Week 6

Although gender stereotyping in advertising has lessened over the years, it is still very much alive in our current advertisements. On many occasions the man is shown over powering the women. Having control over her. While the man is considered nude, the female is considered naked. A female is shown without a shirt as sexual appeal. Yet a man is shown shirtless to show power and masculinity.

This Guess advertisement is a perfect example. The man is taller and is forcing himself upon the girl. This proves that gender stereotyping still exists to this day.