Week 6

Although gender stereotyping in advertising has lessened over the years, it is still very much alive in our current advertisements. On many occasions the man is shown over powering the women. Having control over her. While the man is considered nude, the female is considered naked. A female is shown without a shirt as sexual appeal. Yet a man is shown shirtless to show power and masculinity.

This Guess advertisement is a perfect example. The man is taller and is forcing himself upon the girl. This proves that gender stereotyping still exists to this day.