Week 10

Nostalgia Marketing

The advantages of nostalgia marketing is allowing the consumer to relive a part of their life that they cherish and when they felt happy or excited. By taking the consumer down memory lane will remind the consumer of their great experience with the product and encourage them to try it again. They will feel assured in quality of the product they are purchasing.

The disadvantages of nostalgia marketing is that the new generation has had no past with the product or not everyone that did have a past with it had a fond memory of it. Another negative side of it is that not all products are old enough to cause nostalgic feelings among consumers.

A time where nostalgic advertising would not be so successful is for companies dealing with technology. Its always important to move forward and become better than how the products where before. Never as good as before. Technological companies like Apple will always have to move forward and invent new ways to approach their consumers.

Week 9: Part 2

Jeep Advertising for Older Consumers

The 2013 Jeep Patriot was the vehicle my group decided to focus on. We chose the patriot because of the following facts:

1. Starts at $15,995.
2. 30 HWY MPG / 408 miles on a full tank.
3. Front and side airbags. Front-torso protection.
4. Not a roughrider; More comfort due to back suspensions.
5. GPS and compass for easy navigation.
6. Durability

The commercial would start with an older couple driving by the beach on their vacation. We show the inside the vehicle and the male driver goes and starts using the GPS and navigation system. While showing that the narrator will talk about the price and the MPG of the Jeep. Then we will show the rest of the car which is the grandchildren in the back. The narrator will talk about the safety features and how it is a smooth ride. Then it will flash into the future and show the grandkids older and flash again and show them even older. In the third frame one of the grandchildren will be driving and the grandfather is in the passenger seat, with the grandmother in the back seat. This is to show the durability of the Patriot.

Week 9

Harley-Davidson is knows for interacting with its consumers. By creating the Posse Ride, they allow they consumers to gather and ride together which makes them more involved with the brand. Below are the answers to the questions mentioned in class:

1. By gathering people for the same brand interest will increase consumer involvement in the brand. Not only that but it will also introduce people of the same interests to each other.

2. The elements of the Posse Ride that enhance the meaning of the brand to consumers is the idea and freedom of riding with others and enjoying the open road. This gives consumers a positive outlook of Harley-Davidson.

3. I do not believe Harley-Davidson should get more involved in the rides because it is supposed to be an idea of consumers enjoying their ride and adventures on the open road. If the company were to get more involved, it would take away from that idea and have the consumers believe it is a way to advertise the company's products.

4. Harley-Davidson can get consumers involved in other ways like having gatherings in bars or barbecues. They should also hold gathering and bike rides in small communities to get more consumers involved.