Week 9

Harley-Davidson is knows for interacting with its consumers. By creating the Posse Ride, they allow they consumers to gather and ride together which makes them more involved with the brand. Below are the answers to the questions mentioned in class:

1. By gathering people for the same brand interest will increase consumer involvement in the brand. Not only that but it will also introduce people of the same interests to each other.

2. The elements of the Posse Ride that enhance the meaning of the brand to consumers is the idea and freedom of riding with others and enjoying the open road. This gives consumers a positive outlook of Harley-Davidson.

3. I do not believe Harley-Davidson should get more involved in the rides because it is supposed to be an idea of consumers enjoying their ride and adventures on the open road. If the company were to get more involved, it would take away from that idea and have the consumers believe it is a way to advertise the company's products.

4. Harley-Davidson can get consumers involved in other ways like having gatherings in bars or barbecues. They should also hold gathering and bike rides in small communities to get more consumers involved.