Week 9: Part 2

Jeep Advertising for Older Consumers

The 2013 Jeep Patriot was the vehicle my group decided to focus on. We chose the patriot because of the following facts:

1. Starts at $15,995.
2. 30 HWY MPG / 408 miles on a full tank.
3. Front and side airbags. Front-torso protection.
4. Not a roughrider; More comfort due to back suspensions.
5. GPS and compass for easy navigation.
6. Durability

The commercial would start with an older couple driving by the beach on their vacation. We show the inside the vehicle and the male driver goes and starts using the GPS and navigation system. While showing that the narrator will talk about the price and the MPG of the Jeep. Then we will show the rest of the car which is the grandchildren in the back. The narrator will talk about the safety features and how it is a smooth ride. Then it will flash into the future and show the grandkids older and flash again and show them even older. In the third frame one of the grandchildren will be driving and the grandfather is in the passenger seat, with the grandmother in the back seat. This is to show the durability of the Patriot.