Week 11

The Typewriter

In order to create an ad for a typewriter geared towards college students can be tough. The three media outlets chosen was the radio, the television, and Times magazine.

The radio ad would remind the audience of the simpler time where we didn't have to deal with a computer freezing or deleting your work by accident. We'd inform the audience of the simplicity the typewriter could bring a college student.

The television ad would be on Turners Classic Movies. This channel plays old movies and has a nostalgic feel to it. The audience would want to have a part of the past. Even if its a simple typewriter.

The Time magazine ad would be simple picture of a typewriter and have a slogan that says: "Remember Simplicity?"

By creating a nostalgic feel to help the audience of the modern world connect with a typewriter is the way to sell the product.