As long as I can remember I have been seeing advertisements on TV, but seeing it on the internet is fairly new. At first viewers could watch their videos on youtube with out ads. Now before videos you have to watch about 15 seconds of an ad before you can skip it.
Interruptive advertisement is used because the consumer ha no way of avoiding it unless they stop watching or listening to what they were doing.
The place I hate interruptive advertisements the most has to be on Pandora. There is no way you can skip it and have to listen to the entire ad.
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